My decisions are clearer, my communication is stronger, and my leadership is steadier. Working with Shannon has changed how I lead.
Alex B
CMO
“Shannon brings a steady, informed perspective to marketing leadership in PE. She understands the environment and the demands placed on leaders at this level.”
Leonard L
CFO
Working with Shannon
Working with Shannon brings something most coaches cannot offer: real CMO experience shaped inside high-pressure, fast-moving environments.
She has led inside complex organizations, partnered with CEOs and boards, and carried the weight of modern marketing for more than twenty years. She understands the pace, the pressure, and the expectations because she lived them.
Now a certified executive coach, Shannon works with CMOs and marketing leaders who want clearer thinking, stronger decisions, and steadier leadership. They choose her because they want support that reflects the reality of their role and helps them lead with more clarity and less noise.
Her clients are smart, capable leaders who are navigating complexity and change. Coaching gives them a steadier way forward.
What clients can expect
Every coaching engagement is tailored to the leader and grounded in what matters most to their role. Shannon helps CMOs and marketing executives create clarity, strengthen decision-making, and navigate high-pressure situations with greater steadiness and intention.
Executive Coaching
6-Month and 12-Month Packages
Coaching partnerships for CMOs and senior marketing leaders who want clearer thinking, stronger decisions, and steadier leadership in high-pressure environments.
You Get:
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Biweekly 1:1 coaching sessions (virtual or in-person when available)
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Personalized goal setting based on your role, context, and priorities
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Practical tools and leadership practices shaped for modern marketing
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Support between sessions through voice and text
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Curated resources that strengthen decision-making and clarity
You Will Walk Away With:
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A clearer way to think through complex problems
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Stronger executive presence and communication
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Better and faster decision-making under pressure
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A steadier leadership style that reduces noise and increases impact
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More confidence in how you show up with CEOs, boards, and teams
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A renewed sense of confidence and purpose
You do not need to be in crisis to benefit from coaching. Many leaders come here while navigating complexity, stepping into a new role, or simply wanting a different way to work and lead. This partnership gives you the space, structure, and clarity to move forward with intention in the reality of modern marketing.
The PE Marketing Leadership Lab
6-Month Cohort Program
A portfolio-wide coaching experience for private equity firms that want stronger, more aligned marketing leadership across a single portfolio.
You Get:
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A structured six-month program for 5 to 8 marketing leaders within one portfolio
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Biweekly 1:1 coaching sessions focused on clarity, decision-making, and alignment
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Monthly peer Labs that build shared learning and cross-company collaboration
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A dedicated communication channel for real-time support and connection
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Diagnostic and alignment sessions with the Operating Partner and key stakeholders
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Practical tools and frameworks shaped specifically for PE-backed marketing leaders
What Leaders Walk Away With:
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Faster and more confident decision-making in high-pressure situations
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Clearer communication with CEOs, CROs, and boards across the portfolio
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Stronger leadership presence and more consistent expectations
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Better alignment across companies that reduces execution friction
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A trusted peer network inside the portfolio that replaces isolation with collaboration
Why the Lab Works
It is the only marketing-specific leadership program built for a single PE portfolio and led by a former CMO with real operating experience, giving leaders the clarity, alignment, and peer support they cannot get anywhere else.
© 2025 Shannon Seastead
© 2025 Shannon Seastead